This is very frequent and often entangled with linguistic miscommunication. Some people speak good English and appear to be Westernized, but still conduct business in a uniquely Japanese way. Implication and inference is often preferred to direct verbalization, and a high importance is placed on body language and other non-verbal communication. In addition, Japanese almost never say “no” or negative things, especially when they are upset or unhappy. As a result, overseas organizations are often left confused, or completely misunderstand the intended message.